Marketing made easy with real-time customer interaction

Design, predict and deliver content for personalized customer journeys through the right channels at the moment of interaction. 


Orchestrate customer-centric contact histories in real time 

Maintain customer contact with Microsoft Dynamics 365 Marketing based on their interactions across email, mobile devices, social media, custom channels, and personal touchpoints. 

Design customer-centric experiences 

With a deep understanding of the customer, you can initiate personalized contact histories triggered by customer interactions. 

Create meaningful content 

Get dynamic one-click authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify content response. 

Deliver seamless experiences across physical and digital channels 

Reach customers through digital channels and face-to-face interactions in marketing, sales and service. Engage them with AI-driven recommendations in their preferred channels and in their time. 

Attract customers and instantly gain loyalty

Coordinate customer journeys across marketing, sales, commerce and service to deliver a holistic customer experience. 

Design complete contact histories 

Create contact histories from events triggered by the customer and orchestrate experiences in marketing, commerce, sales, and service. Respond to feedback from personalized surveys with Dynamics 365 Customer Voice. 

Improved communication with the customer 

Strengthen the customer experience, customer service, sales, marketing, or any other team that wants to deepen relationships with customers to plan contact histories that span your entire business. 

Nurturing leads and companies 

Send regular newsletters, transactional emails, and personalized and timely notifications. Evaluate individual leads or run company-based marketing campaigns to align them with sales. 

Turn event, meeting and webinar attendees into loyal customers 

Simplify event planning. Maintain contact with Registered Persons before, during and after events to increase audience engagement. Use Microsoft Teams for virtual events to track and improve engagement. 

Personalize customer experiences with AI

Turn insights into relevant actions with AI-driven recommendations for content, channels, customer segmentation, and analytics. 

Create engaging AI-enhanced content 

Leverage AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and contact history steps to be unique to each customer. 

Experimenting to increase bonding 

Run A/B testing to find and use resonance-generating content. Optimize content and channels simultaneously with multi-variant tests for each person based on previous activities and preferences. 

Improve marketing effectiveness 

Use real-time KPIs and dashboards to track business goals, contact history performance, and content effectiveness. Improve customer journey with analytics and Microsoft Power BI dashboards. 

Acting on the basis of a complete understanding of the customer 

Improve customer focus and personalization with Dynamics 365 Customer Insights. Turn customer insights into relevant actions in customer journeys. 

Build customer trust with a unified, adaptable platform

Use built-in capabilities to meet compliance requirements and protect customer data. Easily customize and connect to tools you've already used. 

More securely unify and share customer data 

Align the activities of teams in your organization by sharing a single, real-time view of the customer context across all your Dynamics 365 applications. Protect customer data in the secure and trusted Microsoft Cloud. 

Regulatory compliance 

Use built-in features to request, capture, and store content so you comply with General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines. 

Easily customize and extend the application 

Add custom channels using APIs and external add-ons. Connect to your tools and automate processes using built-in workflows or create your own with Microsoft Power Automate.

Use marketing activities at the unit level 

Be flexible to support campaigns at the company, departmental or product level. Manage brand consistency and encourage content reuse.