Marketing made easy with real-time customer interaction
Design, predict and deliver content for personalized customer journeys through the right channels at the moment of interaction.
Orchestrate customer-centric contact histories in real time
Maintain customer contact with Microsoft Dynamics 365 Marketing based on their interactions across email, mobile devices, social media, custom channels, and personal touchpoints.
Design customer-centric experiences
With a deep understanding of the customer, you can initiate personalized contact histories triggered by customer interactions.
Create meaningful content
Get dynamic one-click authoring with digital asset management, reusable content blocks, and a library of engaging templates. Use A/B testing and analytics to amplify content response.
Deliver seamless experiences across physical and digital channels
Reach customers through digital channels and face-to-face interactions in marketing, sales and service. Engage them with AI-driven recommendations in their preferred channels and in their time.
Attract customers and instantly gain loyalty
Coordinate customer journeys across marketing, sales, commerce and service to deliver a holistic customer experience.
Design complete contact histories
Create contact histories from events triggered by the customer and orchestrate experiences in marketing, commerce, sales, and service. Respond to feedback from personalized surveys with Dynamics 365 Customer Voice.
Improved communication with the customer
Strengthen the customer experience, customer service, sales, marketing, or any other team that wants to deepen relationships with customers to plan contact histories that span your entire business.
Nurturing leads and companies
Send regular newsletters, transactional emails, and personalized and timely notifications. Evaluate individual leads or run company-based marketing campaigns to align them with sales.
Turn event, meeting and webinar attendees into loyal customers
Simplify event planning. Maintain contact with Registered Persons before, during and after events to increase audience engagement. Use Microsoft Teams for virtual events to track and improve engagement.
Personalize customer experiences with AI
Turn insights into relevant actions with AI-driven recommendations for content, channels, customer segmentation, and analytics.
Create engaging AI-enhanced content
Leverage AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and contact history steps to be unique to each customer.
Experimenting to increase bonding
Run A/B testing to find and use resonance-generating content. Optimize content and channels simultaneously with multi-variant tests for each person based on previous activities and preferences.
Improve marketing effectiveness
Use real-time KPIs and dashboards to track business goals, contact history performance, and content effectiveness. Improve customer journey with analytics and Microsoft Power BI dashboards.
Acting on the basis of a complete understanding of the customer
Improve customer focus and personalization with Dynamics 365 Customer Insights. Turn customer insights into relevant actions in customer journeys.
Build customer trust with a unified, adaptable platform
Use built-in capabilities to meet compliance requirements and protect customer data. Easily customize and connect to tools you've already used.
More securely unify and share customer data
Align the activities of teams in your organization by sharing a single, real-time view of the customer context across all your Dynamics 365 applications. Protect customer data in the secure and trusted Microsoft Cloud.
Use built-in features to request, capture, and store content so you comply with General Data Protection Regulation (GDPR), HIPAA regulations, and accessibility guidelines.
Easily customize and extend the application
Add custom channels using APIs and external add-ons. Connect to your tools and automate processes using built-in workflows or create your own with Microsoft Power Automate.
Use marketing activities at the unit level
Be flexible to support campaigns at the company, departmental or product level. Manage brand consistency and encourage content reuse.